You certainly need to have some skills to start and run Internet Business. Don’t worry; it’s not difficult to learn the essential skills. At the beginning this skills doesn’t have to be at high level. The skills you posses will improve through work and you will learn new ones.
The given list of the skills below it’s not complete, but it represents the most essential skills needed to start building online business. In some online business types it is enough to have only one skill to start. In some others, you will have to pay someone else to get certain job done.
1. Writing Skills. There are some types of businesses that can be run only with writing skills, like Blogs. Anyway, writing can be crucial for many other businesses as well. The level of the needed writing skills varies from case to case. Some times is necessary to have professional vocabulary and sophisticated writing stile and sometimes a slang can do just fine
If you don’t want to write, you can pay someone else to write for you or you can use someone else’s articles for free through article syndication programs.
2. WEB Design. Even thou you might use site builders or the automated blogs to start your business you need to learn some HTML basics. You will need this at least to adjust your links or blend in the Google AdSence Ads.
HTML is simple. It might look complicated at the beginning but you will get the point quickly. As you business advances you can learn more complicated WEB formats as PHP, Java, or CSS or you can arrange some else to do it for you.
Using WEB templates is very simple and there are many free templates out there. Only thing you need to do is to add content and build the link structure of your site.
3. Graphic Design. You can start with MS Paint if you wish. If you don’t want to pay for the logo of your site you will have to make it your self. You could learn graphic design for other reasons too. If you can create cool designs you can sell them on products.
If you have advanced designing skills you could make your own recognizable and unique site but you could also establish your own designing company.
4. Internet Marketing Skills. If you want to create successful online business you must bring visitors to your site. These skills could be crucial for every Internet based business.
The easiest way to get visitors is to pay for them. You simply assign for Pay Per Click program, and watch visitors coming in.
Other much more complicated technique to attract visitors is Search Engine Optimization (SEO). That means that you have to build a Search Engine friendly site in order to get traffic from the search engines for certain keywords
Concerning the Internet Marketing it is also important to learn how to convert new visitors into repeated visitors and how to convert visitors into customers.
5. Link Building Skills. Link Building could be considered as a part of the Internet Marketing. It is more activity than a skill. It is very important, especially for the newbie’s in the online business. Quality links can bring targeted traffic and are also important for the Search engines and SEO.
6. Searching Skills and Reading. Remember, Internet is very dynamic environment, and you have to stay informed. A lot of times you will have to use the search engines to find needed information and sometimes you will have to use the advanced search option. You will also have to do a lot of reading mainly in your area and you have to be able to recognize and read only quality content if you want to save time.
It is not crucial to know everything at the beginning. Anyway, you must have willingness and determination to learn some of the required skills. Otherwise you won’t have anything to base your business on.
The good news is: you don’t have to try hard, you will learn through work.
Wednesday, July 23, 2008
Top 10 Link Building Tips For Beginners
The original purpose of building links was to promote your web site at other sites and bring in visitors. These days only high quality can bring you targeted visitors.
Another is to build links for search engine purposes. So, if you want to attract visitors from the search engines build as many links as possible. Aslo, If your site is not Indexed by the search engines, just build several links, and the job is done.
Link Building is not an easy activity, especially for beginners. These tips will help you build initial links and will give you further references.
1. Forums
There are many forums that allow links to your site in the member list, signature and/or profile. Find forums that match the topic of your business/site. Check if they allow links, sign in, embed your link, and start posting comments, questions, or answers. Do not spam, it is not polite :) and you can get banned. Focus on a few forums and post regularly.
Forum links will not help you much with the search engine rankings but they do have some value. At least you will get indexed and also they can bring some visitors.
2. Blogs
Open an account at Blogger or WorldPress. Post regularly. If you can write something related to your original site great, if not, write a journal. Comment or ask questions at other blogs that you are interested in or are related to yours. Try to include links in the signature and also be sure that your blog’s profile is public. Do not spam!
The value of blog links is not very high, especially the ones embedded in the comments. If you are a beginner they could be helpful.
3. Ask friends.
Friends that own or edit websites will be happy to help you. Just ask them to put your link at their web pages. If you don’t have friends online, then make them! Register an account at MySpace. Make your profile rich, contact other people and make friends.
4. Link Exchange.
Link exchange is relatively easy way to build links. Send an e-mail to related sites and ask them to include your link, most likely they will ask you to link back to them. Some sites practice this and have ready links to embed in your site before you ask them for a reciprocal link.
Reciprocal links may not have much value for Search Engines but they could be useful. Exchange links only with related sites and link to 20 or 30 partners. To find link exchange partners type in the search box: “your keywords” + “add url”. Do not link to a bad neighborhood. (See tip No. 10)
5. One-Way Links
Since reciprocal links have lesser value, it’s more practical to focus on one-way links. I found a website that offers a one-way link exchange program for free www.freerelevantlinks.com. There are about 10 different categories you can join in. The concept is simple. You place 5 + 1 links on your index page (copy paste given code) and you wait other site owners to join the program. For a certain period of time you should gain 5 links from other related sites (in the same category). This strategy seems very easy. But there are some buts. There are only 10 categories you can join. You have to wait too long for the first links to come. The process is fully automated so there is possibility for abuse from some users. You have to be careful to whom you link; otherwise you can get penalized from the Search Engines. (Outgoing links are important, Incoming links can’t hurt you) If you are lucky you could get high quality links in about 6 months. If you are not, leave the program.
6. Review Products and Sites
If you buy a product from Amazon.com review it there. Write something like: "I liked it very much" or something like that. Don’t forget to include your link in the review. See how others are doing that.
You could review any products you bought (or not) at ePinions.com
Review related sites on Alexa.com.
Don’t rely only on these sites because reviews carry quality one-way links valuable for search engines. These links can also bring targeted visitors.
7. Submit and syndicate Articles.
This is the easiest way to gain free, high quality links. If you think you can’t write an article just see what and how other people did it. I bet you can do it better. Write an article related to your topic and submit it to Article sites like : Ezinearticles.com, GoArticles.com and iSnare.com. At the beginning submit your articles manually at as many as possible Article submission sites. Later, you can learn to use automated submission.
Writing and syndicating articles is not only great for a Search Engine purposes but also will bring in targeted visitors.
8. Buy Text Link Ads
Regardless if you are a beginner; if you want to build a successful home based internet business you should seriously consider to buy Text Link Ads for starting. These text links are important primarily for the Search Engines but also will bring you high quality visitors from the sites they are posted on.
Buying links will enable you to control the sites that link to you and the Anchor Text of the link (The blue text you see). Both are very important factors for high search engines rankings.
9. Free Sub Domain hosting.
There are many sites that provide free Subdomain Hosting. You could create one or several sites for linking purposes. This activity is similar to blog building. The difference is that you have much more control over the site appearance, its structure, and the links themselves. After you build subdomain site do some or all of the tips above to get indexed by the search engines. If you manage to raise the Page Rank of the pages you would have an excellent linking resource in your hands. Some WhiteHat webmasters would argue that this technique could be abused or considered as spamming, but don’t worry, you can’t harm your original web site. The worst thing you could do is to get the Subdomain banned but only if you exaggerate.
At the moment the best choice for free subdomain hosting is 50webs.com
10. Don’t DO
Be careful, link building is not harmless. If you make mistakes you could be penalized or completely thrown out of the search index. You certainly don’t want that. Search Engines could bring you good traffic if you practice Search Engine Optimization.
If you don’t want to get penalized or banned by search engines follow the simple rule: only things you do at your site can get you banned, like linking farms or bad link neighbors (banned or penalized sites). Anything your competitors can do to harm you can not be penalized by the search engines.
It is not easy to be a beginner. Take it step by step. You don’t have to do everything but remember, the more links the better.
Another is to build links for search engine purposes. So, if you want to attract visitors from the search engines build as many links as possible. Aslo, If your site is not Indexed by the search engines, just build several links, and the job is done.
Link Building is not an easy activity, especially for beginners. These tips will help you build initial links and will give you further references.
1. Forums
There are many forums that allow links to your site in the member list, signature and/or profile. Find forums that match the topic of your business/site. Check if they allow links, sign in, embed your link, and start posting comments, questions, or answers. Do not spam, it is not polite :) and you can get banned. Focus on a few forums and post regularly.
Forum links will not help you much with the search engine rankings but they do have some value. At least you will get indexed and also they can bring some visitors.
2. Blogs
Open an account at Blogger or WorldPress. Post regularly. If you can write something related to your original site great, if not, write a journal. Comment or ask questions at other blogs that you are interested in or are related to yours. Try to include links in the signature and also be sure that your blog’s profile is public. Do not spam!
The value of blog links is not very high, especially the ones embedded in the comments. If you are a beginner they could be helpful.
3. Ask friends.
Friends that own or edit websites will be happy to help you. Just ask them to put your link at their web pages. If you don’t have friends online, then make them! Register an account at MySpace. Make your profile rich, contact other people and make friends.
4. Link Exchange.
Link exchange is relatively easy way to build links. Send an e-mail to related sites and ask them to include your link, most likely they will ask you to link back to them. Some sites practice this and have ready links to embed in your site before you ask them for a reciprocal link.
Reciprocal links may not have much value for Search Engines but they could be useful. Exchange links only with related sites and link to 20 or 30 partners. To find link exchange partners type in the search box: “your keywords” + “add url”. Do not link to a bad neighborhood. (See tip No. 10)
5. One-Way Links
Since reciprocal links have lesser value, it’s more practical to focus on one-way links. I found a website that offers a one-way link exchange program for free www.freerelevantlinks.com. There are about 10 different categories you can join in. The concept is simple. You place 5 + 1 links on your index page (copy paste given code) and you wait other site owners to join the program. For a certain period of time you should gain 5 links from other related sites (in the same category). This strategy seems very easy. But there are some buts. There are only 10 categories you can join. You have to wait too long for the first links to come. The process is fully automated so there is possibility for abuse from some users. You have to be careful to whom you link; otherwise you can get penalized from the Search Engines. (Outgoing links are important, Incoming links can’t hurt you) If you are lucky you could get high quality links in about 6 months. If you are not, leave the program.
6. Review Products and Sites
If you buy a product from Amazon.com review it there. Write something like: "I liked it very much" or something like that. Don’t forget to include your link in the review. See how others are doing that.
You could review any products you bought (or not) at ePinions.com
Review related sites on Alexa.com.
Don’t rely only on these sites because reviews carry quality one-way links valuable for search engines. These links can also bring targeted visitors.
7. Submit and syndicate Articles.
This is the easiest way to gain free, high quality links. If you think you can’t write an article just see what and how other people did it. I bet you can do it better. Write an article related to your topic and submit it to Article sites like : Ezinearticles.com, GoArticles.com and iSnare.com. At the beginning submit your articles manually at as many as possible Article submission sites. Later, you can learn to use automated submission.
Writing and syndicating articles is not only great for a Search Engine purposes but also will bring in targeted visitors.
8. Buy Text Link Ads
Regardless if you are a beginner; if you want to build a successful home based internet business you should seriously consider to buy Text Link Ads for starting. These text links are important primarily for the Search Engines but also will bring you high quality visitors from the sites they are posted on.
Buying links will enable you to control the sites that link to you and the Anchor Text of the link (The blue text you see). Both are very important factors for high search engines rankings.
9. Free Sub Domain hosting.
There are many sites that provide free Subdomain Hosting. You could create one or several sites for linking purposes. This activity is similar to blog building. The difference is that you have much more control over the site appearance, its structure, and the links themselves. After you build subdomain site do some or all of the tips above to get indexed by the search engines. If you manage to raise the Page Rank of the pages you would have an excellent linking resource in your hands. Some WhiteHat webmasters would argue that this technique could be abused or considered as spamming, but don’t worry, you can’t harm your original web site. The worst thing you could do is to get the Subdomain banned but only if you exaggerate.
At the moment the best choice for free subdomain hosting is 50webs.com
10. Don’t DO
Be careful, link building is not harmless. If you make mistakes you could be penalized or completely thrown out of the search index. You certainly don’t want that. Search Engines could bring you good traffic if you practice Search Engine Optimization.
If you don’t want to get penalized or banned by search engines follow the simple rule: only things you do at your site can get you banned, like linking farms or bad link neighbors (banned or penalized sites). Anything your competitors can do to harm you can not be penalized by the search engines.
It is not easy to be a beginner. Take it step by step. You don’t have to do everything but remember, the more links the better.
Meet HTML - It Doesn't Bite
Basic Knowledge of HTML is very important if you want to start and run your own Internet Business. Even if you decide to use Site Builders, WEB templates or automated Blog posting, you have to learn how to control and adjust your ads, links or affiliate codes.
What is HTML? HTML is a text file containing markup tags that tell the Web browser how to display the WEB page. At first site it might look complicated but actually it is very simple.
Start Notepad (or SimpleTex on a Mac). Copy and paste the following text in Notepad. Than remove the star (*). (Yes, HTML can be edited in simple text editors.)
<*html> <*body>This is the simplest HTML Page!<*/body><*/html>
Save the file as mypage.html or page.html (or any other file name with .htm or .html extension). Now open the file with any WEB Browser. What do you see?
Now try this:
<*html><*head> <*title>My WEB Page<*/title> <*/head><*body> This is my first homepage. This text is bold <*/body><*/html>
And this:
<*html><*head><*title>My Table<*/title><*/head><*body>This is a Table<*table><*tr><*td>Row-1 Cell-1<*/td><*td>Row-1 Cell-2<*/td><*/tr><*tr><*td>Row-2 Cell-1<*/td><*td>Row-2 Cell-2<*/td><*/tr><*/table><*/body><*/html>
As you can see HTML it is very simple. Everything is about tags. The document starts with the tag <*html> and ends with <*/html>. The visible content of the page is placed between the <*body> and <*/body> tags. Bolded text is placed between <*b> and <*/b> etc.
The <*head> tags contain header information that it’s not displayed in the browser window. The text between the <*title> tags is part of the head and it’s the title of the document. The title is displayed in your browser's caption (The top of the window).Tables are widely used in HTML to arrange the page’s outlay. Table is defined with <*table> and <*/table> tags. Row of a table is defined by <*tr> and <*/tr> and a cell is defined by <*td> and <*/td> tags.
As the number of the elements included in the document grows the HTML code looks more and more complicated. You can easily edit HTML files using a WYSIWYG (what you see is what you get) editor like FrontPage or Dreamweaver, instead of writing your markup tags in a plain text file. I personally prefer Dreamweaver where I use both, code and design view.
At W3Schools.com you can find the HTML tutorial < / a > where you can learn everything you need to know about HTML. It is free and easy to understand.
As the number of the elements included in the document grows the HTML code looks more and more complicated. You can easily edit HTML files using a WYSIWYG (what you see is what you get) editor like FrontPage or Dreamweaver, instead of writing your markup tags in a plain text file. I personally prefer Dreamweaver where I use both, code and design view.
At W3Schools.com you can find the HTML tutorial where you can learn everything you need to know about HTML. It is free and easy to understand.
What is HTML? HTML is a text file containing markup tags that tell the Web browser how to display the WEB page. At first site it might look complicated but actually it is very simple.
Start Notepad (or SimpleTex on a Mac). Copy and paste the following text in Notepad. Than remove the star (*). (Yes, HTML can be edited in simple text editors.)
<*html> <*body>This is the simplest HTML Page!<*/body><*/html>
Save the file as mypage.html or page.html (or any other file name with .htm or .html extension). Now open the file with any WEB Browser. What do you see?
Now try this:
<*html><*head> <*title>My WEB Page<*/title> <*/head><*body> This is my first homepage. This text is bold <*/body><*/html>
And this:
<*html><*head><*title>My Table<*/title><*/head><*body>This is a Table<*table><*tr><*td>Row-1 Cell-1<*/td><*td>Row-1 Cell-2<*/td><*/tr><*tr><*td>Row-2 Cell-1<*/td><*td>Row-2 Cell-2<*/td><*/tr><*/table><*/body><*/html>
As you can see HTML it is very simple. Everything is about tags. The document starts with the tag <*html> and ends with <*/html>. The visible content of the page is placed between the <*body> and <*/body> tags. Bolded text is placed between <*b> and <*/b> etc.
The <*head> tags contain header information that it’s not displayed in the browser window. The text between the <*title> tags is part of the head and it’s the title of the document. The title is displayed in your browser's caption (The top of the window).Tables are widely used in HTML to arrange the page’s outlay. Table is defined with <*table> and <*/table> tags. Row of a table is defined by <*tr> and <*/tr> and a cell is defined by <*td> and <*/td> tags.
As the number of the elements included in the document grows the HTML code looks more and more complicated. You can easily edit HTML files using a WYSIWYG (what you see is what you get) editor like FrontPage or Dreamweaver, instead of writing your markup tags in a plain text file. I personally prefer Dreamweaver where I use both, code and design view.
At W3Schools.com you can find the HTML tutorial < / a > where you can learn everything you need to know about HTML. It is free and easy to understand.
As the number of the elements included in the document grows the HTML code looks more and more complicated. You can easily edit HTML files using a WYSIWYG (what you see is what you get) editor like FrontPage or Dreamweaver, instead of writing your markup tags in a plain text file. I personally prefer Dreamweaver where I use both, code and design view.
At W3Schools.com you can find the HTML tutorial where you can learn everything you need to know about HTML. It is free and easy to understand.
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